Become a more powerful leader.

  • My approach

    I work with founders, leaders and teams who view continuous self-improvement as critical to success.
    My years as a leader and advisor at high-growth startups help me quickly understand the challenges you’re facing and the type of support you need.
    I can help you become a better leader, resolve interpersonal conflicts, reduce stress and achieve a work/life balance that’s right for you. Together, we can explore what matters to you most, design goals that align with those values, and create accountability structures to ensure your success. And along the way, we’ll eliminate any blindspots holding you back.


    My experience

    • Growth Marketing VP at 2 VC-backed startups [one acquired, one IPO]
    • Coached & advised 100+ companies on growth, conscious leadership and team dynamics
    • Built 4 teams from the ground up, helped build many more
    • Spent 10+ years working with founders of startups & small businesses
    • Advisor & mentor to Y Combinator, First Round Capital and TechStars companies
    • BA in Psychology from UCLA
    • Certified Professional Co-Active Coach (CPCC from Coaches Training Institute)
    • 15 Commitments of Conscious Leadership Certified Coach (CLG)
    • Always reading on leadership, culture, cognitive processes, & happiness.
    See my LinkedIn for more detail.


  • Testimonials

    During the course of coaching, my clients have: sold businesses, launched new companies, raised millions in venture money, solved co-founder disputes, fired co-founders empathetically, committed to eating vegetarian for a year, overcome fear of running board meetings, gotten promotions and raises, become better spouses, become better parents, trained for a marathon.


    Here’s what a few of them had to say...

    Heather Harmon

    Co-Founder & COO @ RedDoor

    To be honest, I was skeptical when I originally started working with Aaron. I was unsure if I was going to find it valuable or how it would work. Ultimately, it has not worked the way I expected, but in every way, working with Aaron has been more valuable than I could put words to. I am committed to coaching with him, over every other thing I work on, I make sure to make time which is a tall order, because my days are long and my task list feels insurmountable, and there realistically is "no time" for it.

    But I make time. Because every time I do, it shifts things in a way that I couldn't have achieved on my own. My advice: Commit to it. Show up. Dig deep. And let the work you do with Aaron, be reflected back to you in the work you are doing building your company. For me it has been dynamically magnified and accelerated in every way.

    Pascal Stichler

    Founder & CEO @ CARL

    I really enjoyed working with Aaron and would happily do so again. Working with him helped me a lot navigating a period of change at my company and develop further as a person. His combination of experience, knowledge and ability to ask the right questions is a great guidance to get to the bottom of topics and find solutions.

    Lauren Hahn

    VP of Marketing @ Urban Sitter

    Aaron coached me through a very difficult period in my professional life. I was absolutely miserable and ready to give up. Then I met Aaron. He helped me to strategize a plan, analyzing the feelings and motivations of others, practicing challenging conversations, and motivating me to think positively about the future beyond this period. Thanks to Aaron's coaching, I emerged from the abyss stronger and more confident in my abilities as a professional and leader. Most importantly, I feel like I've grown into a more kind and compassionate person.

    Jeremy Gurewitz

    VP of Marketing @ Literati

    Aaron has a deep understanding of the ways in which people can get stuck in thought patterns that prevent them from achieving their goals (or even understanding what their true goals are). With patience, humor and persistence, Aaron has worked with me deeply over the past year and has helped me make significant progress in work, my relationships and my life. I unequivocally recommend Aaron to anyone seeking to make progress in any endeavor.

    Jesjit Birak

    Director of Engineering @ Reddit

    Aaron is extremely approachable and understanding. There was never a time I felt insecure communicating with him, and genuinely felt like I was talking to a friend and mentor. Through working with him, my anxiety has been greatly reduced. I'm more confident in my abilities, and have learned to face challenges head on. The exercises Aaron guided me through have made an incredible difference to my mental health.

    Nick Kenn

    Chief Product Office @ Redbubble

    Aaron, what an incredible impact you've had on Redbubble. I and our heads of marketing have all benefited from your steady guidance, and you've made a significant contribution to the company's growth. I feel exceptionally fortunate to have worked with you and for the wealth of experience that you've brought to the team. Thank you for supporting me though the highs and lows and being a level head to consult with throughout.

  • Services

    Executive Coaching

    Co-Founder Alignment

    Leadership Coaching & Training

  • Interested in working together?

    Let's find time for a (free) intro conversation. We'll discuss what you'd like to get out of coaching and how I can help.