Become a more powerful leader.

  • My approach

    I work with founders, leaders and teams who view continuous self-improvement as critical to success.
    My years as a leader and advisor at high-growth startups help me quickly understand the challenges you’re facing and the type of support you need.
    I can help you become a better leader, resolve interpersonal conflicts, reduce stress and achieve a work/life balance that’s right for you. Together, we can explore what matters to you most, design goals that align with those values, and create accountability structures to ensure your success. And along the way, we’ll eliminate any blindspots holding you back.


    My experience

    • Growth Marketing VP at 2 VC-backed startups [one acquired, one IPO]
    • Coached & advised 100+ companies on growth, conscious leadership and team dynamics
    • Built 4 teams from the ground up, helped build many more
    • Spent 10+ years working with founders of startups & small businesses
    • Advisor & mentor to Y Combinator, First Round Capital and TechStars companies
    • BA in Psychology from UCLA
    • Certified Professional Co-Active Coach (CPCC from Coaches Training Institute)
    • 15 Commitments of Conscious Leadership Certified Coach (CLG)
    • Always reading on leadership, culture, cognitive processes, & happiness.
    See my LinkedIn for more detail.


  • Testimonials

    During the course of coaching, my clients have: sold businesses, launched new companies, raised millions in venture money, solved co-founder disputes, fired co-founders empathetically, committed to eating vegetarian for a year, overcome fear of running board meetings, gotten promotions and raises, become better spouses, become better parents, trained for a marathon.


    Here’s what a few of them had to say...

    Greg Koberger

    CEO & Founder @ ReadMe

    Aaron does a great job of challenging my perspectives and helping me explore alternate ways to look at things. The combination of startup experience and leadership training makes him great at translating frameworks into real-world situations. Aaron has worked with not only me, but many people on my team (both in group settings and 1:1), and I've been incredibly impressed! He does a phenomenal job of balancing personal growth and company needs, and I highly recommend working with him.

    Heather Harmon

    Co-Founder & COO @ RedDoor

    To be honest, I was skeptical when I originally started working with Aaron. I was unsure if I was going to find it valuable or how it would work. Ultimately, it has not worked the way I expected, but in every way, working with Aaron has been more valuable than I could put words to. I am committed to coaching with him, over every other thing I work on, I make sure to make time which is a tall order, because my days are long and my task list feels insurmountable, and there realistically is "no time" for it.

    But I make time. Because every time I do, it shifts things in a way that I couldn't have achieved on my own. My advice: Commit to it. Show up. Dig deep. And let the work you do with Aaron, be reflected back to you in the work you are doing building your company. For me it has been dynamically magnified and accelerated in every way.

    Lynn Perkins

    CEO & Co-Founder @ UrbanSitter

    Working with Aaron has been beneficial for my company and my own leadership development. He helped me figure out where I should be spending my time and developing my skills as a leader. Not only is my company benefiting from this new focus, I’m also enjoying my role more. The best part about working with Aaron was that it was a very enjoyable experience. While I made a lot of progress during our time together, it never felt forced or rushed. I appreciated Aaron’s style and ability to provide me with the space I needed to process where I was at, while continuing to move me forward in my leadership, and personal, development.

    Jeremy Gurewitz

    VP of Marketing @ Literati

    Aaron has a deep understanding of the ways in which people can get stuck in thought patterns that prevent them from achieving their goals (or even understanding what their true goals are). With patience, humor and persistence, Aaron has worked with me deeply over the past year and has helped me make significant progress in work, my relationships and my life. I unequivocally recommend Aaron to anyone seeking to make progress in any endeavor.

    Jesjit Birak

    Director of Engineering @ Reddit

    Aaron is extremely approachable and understanding. There was never a time I felt insecure communicating with him, and genuinely felt like I was talking to a friend and mentor. Through working with him, my anxiety has been greatly reduced. I'm more confident in my abilities, and have learned to face challenges head on. The exercises Aaron guided me through have made an incredible difference to my mental health.

    Nick Kenn

    Chief Product Officer @ Redbubble

    Aaron, what an incredible impact you've had on Redbubble. I and our heads of marketing have all benefited from your steady guidance, and you've made a significant contribution to the company's growth. I feel exceptionally fortunate to have worked with you and for the wealth of experience that you've brought to the team. Thank you for supporting me though the highs and lows and being a level head to consult with throughout.

  • Services

    Executive Coaching

    Co-Founder Alignment

    Leadership Coaching & Training

  • Interested in working together?

    Let's find time for a (free) intro conversation. We'll discuss what you'd like to get out of coaching and how I can help.